Reasons Why Celebrity Social Media Campaigns Work
We’re talking all about celebrity social media campaigns and celebrity endorsements or better yet celebrity branding, celebrity marketing…however you’d like to call it. In case some of you aren’t aware, celebrity endorsement is a form of advertising where celebrities use their fame to promote certain products. Pretty straight-forward. There are A — list celebrities, or even famous youtube bloggers/vloggers that participate in this unique form of advertising!
Now before I go further, why is it that consumers are prone to buy a product that any popular star promote?
1. People like to see a familiar face on a product
Let’s be real. A lot of mainstream or A—list celebrities are known to majority of the world’s population. Beyonce, Brad Pitt, Kim Kardashian, Taylor Swift, need I say more?
It catches viewers’ attention when they see Beyonce in the Pepsi commercial or their print ad. Instead of an image of a Pepsi bottle which people all over the world are used to seeing, adding someone like Beyonce grabs the attention that brands like Pepsi have lost where they’re so incredibly famous themselves.
2. People want to be like the celebrities.
The stars’ fame and success stories are inspirations to majority of their fans. Therefore, some attempt to live their lifestyles or even attempt to alter their physical looks just to appear even remotely close to the star. Generally, celebrities would post a product they’re promoting on their social media pages and therefore if fans truly want to be/look like them, they will buy whatever products they use.
3. They open up new demographic
Celebrities with great reputation are prone to reaching more followers than stars that have terrible reputation. Many mainstream celebrity fans range from 12–64 years old, or even younger. These celebrities have fans of all ages, which will benefit many brands giving them a huge audience base for their promotions.
Another important factor is social media. We know that Kylie Jenner is halfway into a billion followers on Instagram. How about Snapchat, Facebook, or even her youtube channel? The celebrity itself isn’t the only important factor for celebrity endorsements, social media plays a huge role as well. Snapchat covers a much younger target audience, Facebook covers about all ranges of age, same goes with Twitter, Instagram, and Youtube.
4. The belief of getting high quality product
Companies spend millions on celebrity endorsements. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s etc. are worth billions themselves.
Since by now we know that consumers are prone to buying a product when they see a familiar face in the ads, most also assume that it must be a high quality product because they see some credentials. Most fans would believe that if their favourite stars think the product is favourable, then they would most likely buy the product!
5. People remember the ads after seeing it.
When you scroll through magazines or watching TV or Youtube and see a celebrity in some of the ads, what kinds of emotions are going through your mind?
Surprised, amazed, happy, or even sad. These advertisements certainly will leave some sort of emotions, therefore it would make you remember the ads you saw throughout the whole day.
Disclaimer: If a celebrity admires a certain product they are not working with, it is not celebrity endorsement. It simply means they like the product and want to share with their fans how much the product is useful, without any sort of sponsorship. These celebrities often post regarding these things on their social media accounts.