Booking a celebrity for a social media project

Have a budget in mind. 

There are celebrities out there to suit a range of budgets. Smaller-scale celebrities will create social media content for a brand they love for a few thousand pounds. However, if you want a global start to put their name to your brand, there will be a much higher figure to pay. It is worth speaking with a celebrity booking agency like Request London to get an idea of pricing before getting too deep in excitement and creative thought.

Be flexible with who you want. 

Approaching a celebrity booking agency with an open mind and flexibility is the best way to book a celebrity. Having your heart set on one celebrity is great. However, it can become costly as there is less room for negotiations. We recommend approaching a celebrity booking agency with your' dream collaboration'. This will give us a good idea of the type of celebrity you are looking for, their style and audience size, a realistic idea of your budget and any additional 'perks' you can offer. Then, we can go away and put together a deck of possible suggestions of celebrities who fit your budget, have an aesthetic look you have in mind and can do collaborations.

Consider creative control. 

If you want a celebrity to endorse your product, think about how much creative control you want them to have. If you want authentic social-first content, then allowing the public figure to create the content will give you the most authentic results. However, if your company have strict brand guidelines and want complete control over the content, this may be off-putting for some celebrities but unavoidable for you. Set out your expectations from the start to avoid disappointment.

Set realistic expectations. 

Generally speaking, the larger a celebrity is, the more creative control they and their teams want to have over the social content. To get the best results, think in advance about what you would like the celebrity to do for your brand. You want the content to feel authentic and like a genuine post from the chosen celebrity.

Celebrities are not influencers. 

It is important to remember that celebrities and influencers are a different kettle of fish. Influencers thrive on social media and rely on brand deals and collaborations for their income. Whereas for celebrities, social media supplement their income if it works well for them and they like the brand. As a result, hiring a celebrity to endorse your brand will be more costly than an influencer. However, it will be more likely to appear like genuine content, reach a more significant/engaged following and produce better results.

Get a social media agency to help. 

Social media may seem 'easy' as everyone can use it daily, but great results come from having a social media strategy and impeccable implementation. If you invest in celebrity endorsement, we recommend getting a social media agency to help with the campaign. We use our sister company Honest London to complete research and liaise with the celebrities' management team to create fantastic content and implement the campaign. Professional service is key to getting the best ROI on your celeb investment.